This week, I was lucky enough to be in the audience while Steve Blank skype-presented to members of Accelerate Okanagan. What a cool experience, to have access to such a prolific thought leader on startups and customer development. After a 45-minute presentation and a round of very engaging Q&A with the audience, I left with extra-spring in my step for a couple of key reasons:
- Failure = experience. Steve underlined the importance of failure, of designing “experiments” that engage your target audience and by doing that, turning your hypothesis of what your clients need/want into facts and insights. It’s a matter of moving from fiction to fact.
- Your baby might be ugly, so deal with it. The only way you are going to find out whether your product/service is viable is by asking, testing, and perhaps, pivoting. I love how Steve made this helluva great comparison, because that’s what your work might feel like: your baby.
- Your customer: a day in the life. You need to know what a day in the life of your customer looks like now. You need to know what it looks like after using your product/service. What a juicy thing to dig your teeth into!
- Entrepreneurs make things happen. My favourite quote from Steve’s presentation and so true. Entrepreneurs make cool things, move things along, and even move mountains to get to their end goal. Dog. Bone. Right on.
Stay cool, my business-minded friends. And check out The Startup Owner’s Manual: the first manual that I ever wanted to read.